. title

interactions

creative strategies for business

What's a Blog got to do with it?

I was invited to contribute some thoughts on the value of social media to Poetry Ireland’s bi-monthly newsletter Poetry Ireland News. The paper is also available here as a pdf download. I will be running a workshop on this area for arts/cultural organisations in June – stay posted for details.
There are 71 million blogs and a new Blog is created every half second. 499, 760 of those blogs (at the time of writing) mention or refer to poetry. All over cyberspace poets and poetry lovers are engaged in passionate conversations about the work. Why is it that so few Irish arts organisations and artists currently recognise the centrality of an online presence as part of their development strategy?
If you are an artist, then you want an audience. If you are an artist working in a niche art form area then that audience may be small and diminishing. No amount of investment in marketing strategies, audience development, outreach and education initiatives will impact on the size of that audience in the short term. How do you start conversations about your art form? How do you get critical feedback about what works and what doesn’t? How do you talk to your peers? Meet new ones? Make a living?
You give your work away. Yes…..you heard me correctly…Blogs and other social media platforms such as Wikis and Podcasting are essential tools for artists wishing to connect with an audience. Blogs are curated and conversational spaces designed to share ideas, expertise, creativity and opinion with a community of interest. Blogs are based on giving stuff away. If you can’t bear the idea of sharing your ideas then blogging isn’t for you. However if you imagine for a moment that the audience and community for poetry is global and not geographically bound by the rim of this island then blogging starts to make complete sense as a way of developing the conversation. Online life is full of great writers, fabulous opinions and now, a mechanism for publishing. Blogging puts you in a conversation with people who (a) have something to say and (b) care about what you have to say. It’s a totally different relationship with peers and audience than can be created in any other static medium.
Blogging, like all conversations, requires commitment. You need to show up, you need to participate and critically you need to have something to say. Publishing your thoughts and ideas is one side of the conversation – making space (through a comments thread and commenting on other people’s blogs) is the other. The technology provides simple ways (through RSS, Tagging and Aggregators) for you to be found and to find others with whom you want to converse. Of course there are questions and issues – copyright, freedom of speech; time spent reading and commenting; technical stuff about how to get online/maintain a Blog and not to mention the dreaded “Blogger’s block”.
In a media savvy society – shouldn’t you be aware of what people are saying about you? Shouldn’t you contribute to or start that discussion? Here are 10 ideas to get you started.
1. Release podcasts presentations of poets reading and presenting their work
2. Release the soundtrack for a show as a download (as the Merce Cunningham Dance Company did in 2006)
3. Start a discussion about contemporary art in advance of exhibitions as a gateway for newcomers to the art form
4. Create podcasts by experts to assist audiences engage with your work
5. Let a picture do the talking
6. Allow audiences into the art making process with regular posts about the rehearsal process from the perspective of various members of the company e.g. designer and choreographer etc. Record conversations, make transcripts available—trust that this will increase curiosity about your work.
7. Publish your work online and get feedback as the process progresses
8. Create word of mouth on a performance by asking readers the only marketing question that matters “would you recommend this to a friend?
9. Use the virtual space as a gallery or curatorial space and commissioning/presentation arena for artists of all disciplines and practice areas
10. Ask readers how they want to engage with your work – online discussions with artists? Advance notice of booking options? Use the medium as an idea generation space.
A version of this paper was published in the May/June 2007 Poetry Ireland News by Poetry Ireland.

Posted in Blog, News | Tagged | 5 Comments

5 Responses to “What's a Blog got to do with it?”

  1. Gail Kent says:

    Giving stuff away is not only good business, but I’m convinced it is a spiritual principle. It absolutely works in business, art and life. The more we share ourselves with others, the more we reap not only from our own talents, but also from others. It is an exciting time to participate in community-building because the Web has made it possible for us to easily communicate virtually with people we would never have had the opportunity to meet otherwise. There is no wasted effort when we engage in conversations with others about subjects we care deeply and sincerely about. And the first step in the conversation is taking the risk to give away something of ourselves.

  2. “Poets are taking over the Blogosphere and I’m in on the conspiracy.”

  3. annette says:

    That’s such a great point Gail, really eloquently put and I do believe that what goes around comes around…the idea of circling the wagons doesn’t work any more. Billy – what do you say to writers who are sceptical about making their creative work available for free on the web? I have my own views on it but I’d love to hear from a poet on this one…

  4. Mammy says:

    I think it’s wonderful the way the word ‘spiritual’ is being used in its true sense more and more now.
    Not that long ago, it was difficult to see that spirituality had any place in our modern world. It was often equated with ‘religion’ and filed away in our minds as something you did on a Sunday to get brownie points for when you die!
    I believe that more and more people are becoming aware of the fact that we are all actually spiritual beings on a physical journey – rather than the other way around.
    This realisation pretty much changes your perspective on everything and will ultimately make this world a much better place to be.
    I think – in spite of how it looks sometimes – that we are close to reaching a ‘critical mass’ of people who feel this spiritual connection and that, when we do, there will be a huge, positive transformation.
    Bring it on!
    Mammy x

  5. annette says:

    Great point “Mammy” and one that needs to be taken out of its box and talked about more frequently in business settings (along with the other unmentionable “emotion”). Welcome over here to the blog as well – hope you’ll be a frequent visitor!

Creative Commons Licence